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The Main Attraction - Jun/Jul 2021

This hue spells fortitude

This hue spells fortitude


Every year, our colour specialists, plus a team of top international design experts discuss the latest global trends that will affect every area of our lives. We then translate these insights into one key colour that reflects the mood of the moment – a tone that’s set to have an impact on homes all over the world.

What has emerged from our trend forecast this year is that we’re all reassessing what really matters in our lives. We’re taking stock and finding a new and positive way forward by having faith in ourselves, working together, building on the past and planning for the future. It takes courage to embrace change and our homes can help provide a solid and supportive foundation, as well as give us the scope to be creative.

Being brave is the new smart way to be right now. One day we will look back and explain to our grandchildren how we managed to weather the pandemic – with good old solid courage, exemplified by a robust hue named Brave GroundTM.

Brave GroundTM, a bolstering shade that connects back to nature and the simple things. A warm, earthy tone, it creates a feeling of stability, growth and potential; and provides a firm foundation for change and creativity in your home.

Our Dulux Colour of the Year for 2021 is a warm, natural neutral that’s an enabling and stabilizing colour. It’s also a versatile shade that allows other colours to shine. How can you use it to transform your home? We’ve created four easy-to-use colour palettes, all centred around the Colour of the Year, so that you may express yourself in any number of ways and be brave enough to take that first step.

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